Mother New York - Head of Digital Production

To launch a new book from James Patterson, we created a social campaign based around a self-destructing version of the thrilling novel, and tapping into the author's dedicated Facebook fanbase.  

Over 400 million media impressions were garnered, all without spending a single media dollar.

It became one of the most award-winning projects in Mother New York's history.

Huge, Inc. - Freelance Executive Producer

At Huge, Inc., I was responsible for the creation of 28 pieces of live action and motion graphics content to live in-store in a redesign of the in-store experience.  

Live action and motion graphics (2D and 3D) made up this extensive production.

To view content, please contact me.

Mother New York - Head of Digital Production

CB2's first campaign tapped into the masses of interior design fans on Pinterest. We crowd-sourced the design of an apartment in real-time over 5 days with the help of Pinterest celeb stylists - "Pinfluencers."  

Viewers chatted live with the Pinfluencers and voted every hour by liking furniture and accessories to be placed in the NYC apartment.

Mother New York (Design) - Head of Digital Production

For Zaha Hadid's first permanent building in New York, we created teaser and launch sites in order to help our client sell the residences of a structure which did not yet exist.  

The teaser site was a rendering of a paper model used by Zaha Hadid's team to show how the sunlight would play in shadows as it moved over the building, activated by user scroll.  

The informational launch site let the imagery and renderings speak for themselves in an elegant Tumblr-like format.

Mother New York - Head of Digital Production

Oh, did we do banners.  

And this is just a taste of the ones we did for Target.

Banners are an important piece of the puzzle, and can be done poorly, or can be considered a creative opportunity - for something fun, or something well designed and executed.

Banners to me are like cheese pizza - if you can't do them well, anything more complicated isn't going to turn out great either.

Goodby, Silverstein & Partners - Senior Interactive Producer

What do you do when you need to create a global campaign around new (global) Late Night flavors of Doritos chips with interactive music videos that need to incorporate the product, one headliner celebrity, and 5 global bands?

You create a production platform where a custom-built 360-degree filming rig and core team travel to each of the participating 5 countries to plan and shoot their own unique 360 music video - and this was in 2010, the first 360 degree music videos, playing in a custom-built 360 video player on the site.

You create an augmented-reality driven music video for the headliner, Rihanna, where the user needs to be holding the product in their hands in order to unlock the sexy, darker, late night version of the video.

You create a globalized site, personalized and translated for each country.

Not a single media dollar spent on this campaign. $5Million in earned impressions.

Y&R NYC - Executive Producer of Digital Content

To launch the all-new Range Rover Sport, we created an interactive film that let the user go on a James Bond-style adventure using their smartphone as a game controller to take the most exciting test drive of their life.

Creating the first in-browser augmented reality, we launched an infographic-based site for GE that explained for users how the new smart energy grid would help the world with lower cost, improved utility, and better access to renewable energy resources.  

Launched as part of a Super Bowl campaign, users continued to be drawn to the site for months after through the many organic user-generated videos of people experiencing the augmented reality experience for themselves.

We pushed the limits of the AR technology when it had only previously been experimental.  

To calculate the many permutations of equations in the infographics, I worked with an international nuclear energy consultant, and used my background in advanced mathematics.

A design-focused, information-rich site that revealed the attention to detail that went into the build of the luxury car, and led to a significant growth in sales as a result.

- Seamless interactive video, CG animation, stop-motion photography, interior 3D mapping, design.

Executive Producer of Digital Content - Y&R NYC

For Land Rover's All-New Range Rover Sport, we created an interactive print ad that put users in the driver's seat.

Goodby, Silverstein & Partners - Senior Interactive Producer

You can get people the most jazzed of any booth at the SXSW trade show with a 360 degree bullet time photobooth and Texas-themed props.

Mother New York - Head of Digital Production

Stella Artois Cidre is the perfect drink for a summer picnic.  

To launch the beverage in New York, we put together a sweepstakes for people to win a valuable piece of real estate in the Hamptons for the summer - a perfect, picnic-sized property.

Users could view a tour of the property on StellaArtois.com or have "Le President" call their phone to have an interactive video chat to assess whether they were suitable future owners of the picnic space.

Y&R NYC - Executive Producer of Digital Content

Using non-linear interactive video storytelling, we pushed the limits of HTML5 with a video-based game.  

Users could examine the data of Dell's sponsored F1 race car and make minor modifications to the vehicle to try to improve their lap times, while learning more about the science of speed and aerodynamics with the engineers behind the race.

Medical Assistant and Cameraman

While at UCLA I took a semester off to volunteer for the Tibet Vision Project, an American medical mission in Tibet working with Nepalese, Chinese, and Tibetan doctors.  The project provided medical equipment, trained doctors, and organized "eye camps".  We traveled to remote parts of Tibet with the doctors to take over local hospitals to serve the nomadic and local people with cataract surgeries, eye glass fittings, and provide other ophthalmic services.

I served as both medical assistant at the eye camps and solo cameraman on the trip.  Some of the footage was used in Isaac Solotaroff's award-winning documentary about the project.  

"Vividly documents a miraculous project in Tibet...a tremendously worthwhile film..."  - The Dalai Lama